Useful tips for engaging green champions

Green champions are a great way to encourage pro-environmental behaviour across your organisation at a number of levels. It encourages both bottom-up change and top-down change.

  • Send regular newsletters: providing Green Champions with a sense of identity and belonging can be motivational.
  • Provide a pot of money that green champions can apply for funding to. If you turn down an application, be careful to explain why so that it doesn’t demoralise the green champion.
  • Publicise any projects that have been run, either with or without funding; celebrating success is important, as is establishing the importance of the role of green champ.
  • Give your green champs a box of chocolate bars and ask them to put chocolate bars on the desks of those who have turned their monitor and PC off at the end of the working day. The Green Champions will have to be there after everyone has left (or before they arrive in the morning) so you could ask their managers if they can leave early another day to make up for it.
  • Encourage them to organise Green Days; if the Champs generate ideas for what the day might involve then this will ensure it is more fun and relevant to their department or team. Some examples to get them thinking:
    • lunchtime clothes parties where they can swap clothes no longer wanted
    • home-packed-lunch day
    • walk or cycle to work
    • electricity free hour (permitting essentials such as servers, fire alarm systems!)
  • If their office has any outside area then they could grow tomatoes and sell them, donating the profit to the organisation's favourite charity.
  • Set up a composting bin to reduce waste and improve the flower beds!

If you have any suggestions, please submit or email them to We will post it with your business name.

Ampleo can help you run a recruitment programme to attract green champions from across the organisation. We also offer training to help you understand and apply theories about staff motivation and managing change, useful for running green champion programmes and managing change across the organisation.